Lead & Inquiry Management
Capture every inquiry from every channel, track them through a conversion-focused pipeline, and automate follow-ups that actually convert.
Aryan K.
B.Tech CSE
Siya M.
B.Tech CSE
Dev P.
B.Tech CSE
Riya S.
B.Tech CSE
Karan N.
B.Tech CSE
Asha T.
B.Tech CSE
Neha V.
B.Tech CSE
Anil R.
B.Tech CSE
Priya D.
B.Tech CSE
Jay M.
B.Tech CSE
4,820+
Leads Tracked
per institution per cycle
3×
Faster Follow-Up
vs manual counsellors
48%
Inquiry → Application
avg conversion rate
Zero
Lost Inquiries
with automated pipeline
Your admissions pipeline starts here
Every unfollowed lead is a seat left empty. Most institutions lose 40–60% of inquiries simply because there's no structured system to track and follow up at the right moment with the right message.
MuHexa's Lead & Inquiry Management module transforms ad-hoc counsellor activity into a structured, automated pipeline. Every inquiry is captured, assigned, tracked, and followed up — regardless of which channel it came from.
When a lead is ready to apply, one click moves their data into the Application module — no re-entry, no information loss, no delays in the admissions funnel.
Never lose a lead again
Every inquiry, from every channel, tracked and actioned — automatically.
Omni-Channel Lead Capture
Capture leads from website forms, campaigns, walk-ins, events, and social media into one unified pipeline.
CRM-Style Pipeline
Visual Kanban board showing every lead at every stage — from new inquiry to application submitted.
Automated Follow-Ups
Trigger SMS, email, and WhatsApp reminders automatically based on lead stage and inactivity duration.
Conversion Analytics
Track source-wise, campaign-wise, and counsellor-wise conversion rates with funnel drop-off analysis.
Counsellor Assignment
Auto-assign leads to counsellors by program, geography, or load balancing rules.
Lead Scoring
Score leads by interest level, response rate, and profile match to prioritize high-intent prospects.
Every lead as a rich, actionable profile
Each inquiry becomes a complete lead card — contact details, program interest, interaction history, and lead score — giving counsellors everything they need to convert in one view.
- Auto-capture lead data from website forms without manual entry
- Score leads by interest level, source quality, and interaction frequency
- See complete interaction history across calls, emails, and WhatsApp
- Move leads to application stage with a single click, data pre-filled
Aryan Sharma
B.Tech Computer Science · 2024 Batch
Interaction Timeline
Filled website inquiry form
2 days ago
Counsellor called — interested
1 day ago
Program brochure sent via WhatsApp
6 hrs ago
Follow-up scheduled
Tomorrow
Know exactly where your pipeline leaks
Live dashboards show source-wise conversion rates, counsellor performance, and funnel drop-offs — so admissions managers can make data-driven decisions instead of guessing.
- Track conversion rates per channel, program, and counsellor
- Identify funnel drop-off points with stage-by-stage analytics
- Compare campaign ROI to optimize marketing spend
- Export weekly pipeline reports for management review
4,820
Total Leads
+18% vs last cycle2,341
Applications
+24% vs last cycle987
Enrolled
+31% vs last cycle2.4h
Avg Response
-40% vs last cycleSource Conversion Rate
Follow up at the right moment, every time
Configurable trigger sequences send personalised emails, SMS, and WhatsApp messages at the right stage — so no lead goes cold due to delayed counsellor response.
- Set up multi-day, multi-channel follow-up sequences per program
- Trigger escalation to counsellor call if lead remains unresponsive
- Personalise messages with student name, program, and deadline
- Pause automation when counsellor is actively engaging the lead
Trigger Sequence — B.Tech Inquiry
Day 0
Thank you email + brochure sent
Day 1
WhatsApp message with program highlights
Day 3
SMS reminder: Application deadline approaching
Day 5
Counsellor call assigned if no application
Day 7
Final deadline reminder — all channels
Convert more leads with less effort
Built to drive higher conversion rates and less time spent on manual follow-ups for admissions teams.
3×
Faster lead follow-up
48%
Inquiry-to-application rate
Zero
Leads fall through cracks
Live
Pipeline visibility
What you gain with Lead & Inquiry Management
Capture every inquiry from website, events, and campaigns automatically
Give counsellors a CRM-style pipeline to manage leads efficiently
Automate multi-channel follow-up sequences for every program
Track conversion rates by source, program, and counsellor in real time
Move qualified leads to application without re-entering any data
Identify and fix funnel drop-offs before they cost seats
Lead data flows through the entire funnel
When a lead converts to an applicant, their data propagates across every downstream module — zero re-entry.
Module 1
Lead & Inquiry
Applications
Qualified leads flow directly into the application module with pre-filled data.
Examination
Admitted leads feed eligibility criteria to exam and entrance tracking.
LMS
Enrolled leads become LMS users with program access on enrollment confirmation.
Analytics
Lead source, counsellor, and campaign data powers conversion dashboards.
Lead data syncs bi-directionally across all connected modules in real time